tag:blogger.com,1999:blog-11714520.post111481046667422951..comments2019-10-10T08:13:25.584-05:00Comments on online content thoughts and ideas: "Eight Things You Can Do Now to Improve On-Screen Readability"Unknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-11714520.post-1118440764087619092005-06-10T16:59:00.000-05:002005-06-10T16:59:00.000-05:00I kinda sorta agree with you Hilary. From a design...I kinda sorta agree with you Hilary. <BR/><BR/>From a design and branding point of view, it's scary to just let people view your precious content however the heck they want. <BR/><BR/>But of course, if your brand is anything worthwhile, your audience will feel a sense of ownership that doesn't depend on strict brand control guidelines.<BR/><BR/>I think the usable web is challenging the way brands have communicated themselves over the years. Things like Google AdWords have make marketers think about what their brand is about - and it's not the logo, not even the look and feel so much as the feeling, the essence of what the product or service is about. And - of course - it all starts with words.Simonhttps://www.blogger.com/profile/09657138758289333314noreply@blogger.com