Hilary Marsh on Web content strategy, content marketing, content management, writing, email, intranets, how online connects with offline, how organizations can make the most of online content, and more. Thanks for stopping by!
Friday, May 25, 2007
A revolution in corporate communications is coming your way soon
Debbie Weill, in her BlogWrite for CEOs blog, wrote about a phenomenon that I've been watching for quite some time. (I wrote an article about this back in January 2005, "To make your website work, transform your communicators from writers to editors.") The blogosphere and the rise of social media have made this transformation happen faster and more fully than I expected, though!
Sunday, May 06, 2007
12 Important U.S. Laws Every Blogger Needs to Know
Thanks to C. David Gammel, whose High Context Consulting blog is a must-read for association communicators and Web folks, for pointing to this useful post about the legalities of running a blog. The post covers
- dos and don'ts of paid blog posts (you should disclose them)
- whether deep linking is legal (it is, as long as it doesn't violate copyright)
- using images and thumbnails (make sure you don't use images without permission)
- laws protecting you from stolen content
- domain name trademark issues
- handling private data about your readers
- ownership and rights to user-generated content
- your responsibility in monitoring comments
- basic blog-related tax laws
- limited liability laws and incorporating
- laws about spam and unsolicited emails
- bloggers and journalism shield laws
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