Web standards and governance

I've convened my team in our DC office for a "content summit," my term for an intensive session to:

• refine our content strategies/standards/guidelines/policies
• standardize the job that our content strategists do between offices and with various departments throughout our association
• position the team to be able to govern the site more effectively. Lisa Welchman will be working with us on this final piece.
  

We'll be posting the site's standards online -- I'll post the link when it's up.

After a glass of wine and a relaxing dinner, I'll be ready for a third day of interesting discussions tomorrow.

How associations can use blogs effectively

Whew! I just finished an article for FORUM Magazine, the monthly publication of the Association Forum of Chicago. I learned a ton and got reenergized about this blog. When the article is live, I'll share it here.

Because of that article, I'm now addicted to several blogs that I was a casual visitor to before:
Charlene Li's blog sharing Forrester analysts' insights
Logic+Emotion from David Armano
The Kinja feed of posts from several smart association communication issues blogs
John Bell's Digital Influence Mapping Project

My new role

I am now the managing director of REALTOR.org, overseeing the site's content, technology, design, information architecture, and metrics. Guess I'll be busy!

The site has 670,000 registered users and receives more than 1.3 million visits per month. We have ambitious goals for it, including better content management functionality, more multimedia, and user-generated content -- stay tuned!