good Web content represents the meeting between what you want to tell people and what they want to know

It's one thing to post information on your site, and another thing altogether to make it relevant to the reader.

People come to your site with a goal in mind -- research a specific product, find out whether they should work for you, apply for a grant, conduct a transaction with you. If you think about it, you know what their goals are.

Help them do what they came for. Don't make them visit several sections of the site -- if your information must live in separate places, link to the information they are likely to want.

Read a longer article about this on my website.