Most of the content management information out there is devoted to the “how”:
- how newer, more robust and more usable software will enable more content management functionality
- how to do more inside your organizations
- how to get more out of your IT department
Why do we need to manage content?
Do we manage content offline, or is this a case of using technology simply because it exists?
The projects I’ve worked on usually have a mantra: Just because we can doesn’t necessarily mean we should. I completely agree with this.
- make sure rules exist for content before building templates
- make sure legal department will log into the CMS to review and approve content before paying extra for a system with complex branching and looping workflow
- make sure updating content is someone’s responsibility before setting rules where the lack of approval causes a piece of content to be automatically deleted.